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About Us

We are adventurers, explorers, and athletes and what we wear is a reflection of our mental state, so we love bright, bold design. We’re also serious about our gear and demand quality, versatility, and function.

The Problem We Found …

The balance between active lifestyle and gear for good times are often at odds. A lot of our favorite colors, prints, and styles come on cheap stuff that couldn’t keep up with a good adventure, so we set out to fix the problem.

The Mission

Our mission is to create gear with the quality, versatility, and function of the best apparel and accessory brands in the world AND deliver the type of style that guarantees a great time.

The Gear

We started by making hats for friends. Fast forward a few months of craziness where 2 olympians + a handful of professional athletes are rocking Concept California. We've been featured on ESPN as well as a run a successful kickstarter campaign for an ultra funtional towel that features sealed pockets and more. 

Concept California Crew

Fundays are inherently social and so are we. Our customers are like our friends and we'll always do the brand equivalent of texting you back or telling you how awesome your new hair cut is even if it's a mullet (well, those are actually pretty cool).

Join the Concept Crew through the form below and we'll send advance looks at new products, special insider deals, and fun content.

Or, keep tabs on us through your social channel of choice.