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What is Concept California?

What is Concept California?

July 21, 2018

Two men summit a mountain. The first says, “I can’t wait to tell everyone we made it.” The second says, “There’s more to it,” and then he writes this poem.

About Concept California

Concept California is a collection of ideas and innovations sourced up and down the coast for (and by) adventurists who seek to evolve from tests of higher pursuit. We call these early adopters and trendsetters conquerors of the coast. Everything we do is a reflection of the sea to summit lifestyle through shared findings and evolved products based on them.

Not sure what that means?

Signs You Might Be Like Us

We compiled a list to determine if you are a Conqueror of the Coast. If any of these apply, welcome to the crew.

  1. You have surfed and skied in the same day.
  2. You’ve discussed how crazy it is that beach volleyball is less popular than the NBA.
  3. An “off day” is only going to the gym.
  4. You’re annoyed by the caveat that Mt. Whitney is the highest peak in the “continental” United States.
  5. Burritos have been your breakfast, lunch, and dinner.
  6. Tacos have been your breakfast, lunch, and dinner.
  7. When someone says, “there’s a shark out there” or “there’s a bear out there,” you immediately go “out there.”
  8. “Langle” is a common part of your vocabulary.
  9. You have an app on your phone that tells your elevation at all times.
  10. You know that blue whales migrate in south in the winter … Actually, you call B.S. because you are so confident that they migrate in the summer and you are correct.
  11. Sand depth is a serious factor in where you play volleyball.
  12. You have gotten in a serious disagreement over skiing vs. snowboarding and/ or surfing vs. SUPing.
  13. If it’s under the sun, you will try it.

If you found yourself nodding along, The Concept Chronicle is our content destination, featuring related stories, thoughts, and experiences from worthwhile places and adventures. Use it to get tips on where to go, or compare notes from when you were there. We also, share the inspiration behind each product, including where it was conceived and how it is trying to make our lifestyle just a little better.

Sign-up here to get content directly to your inbox. Or, if you want stay current on new prototypes, upcoming products, and quick ideas check out Concept California on Instagram.




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