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How to Prevent Lost Sunglasses With This New Tank Top Design

How to Prevent Lost Sunglasses With This New Tank Top Design

July 21, 2018

One horrid Saturday, I went from playing volleyball to a BBQ that would define the rest of my days. After weeks of wearing only black board shorts to mourn the loss, I turned sorrow into action.

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What is Concept California?

What is Concept California?

July 21, 2018

Concept California is a collection of ideas and innovations sourced up and down the coast for and by adventurists who seek to evolve from tests of higher pursuit.

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Introducing the Ultra Towel for Beaches, Hiking, and Pools

Introducing the Ultra Towel for Beaches, Hiking, and Pools

August 30, 2017

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SX2 and Concept California Are Teaming Up

SX2 and Concept California Are Teaming Up

June 16, 2017

When we asked Sam and Sam what they looked for in gear they said, “Look Good, Feel Good, Play Good.” We knew this partnership was going to be like a buttery set on an open net.

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How to Clean A Hat - The Simple Way

How to Clean A Hat - The Simple Way

June 07, 2017

Look, we could write a long, detailed post with super fancy methods for cleaning your hat like sticking it in the dishwasher or getting a herd of alley cats to lick it spiffy. But. We. Won't.

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