The Concept Chronicle
New concepts, Ideas, and Inspiration sourced up and down the coast
How to Prevent Lost Sunglasses With This New Tank Top Design
One horrid Saturday, I went from playing volleyball to a BBQ that would define the rest of my days. After weeks of wearing only black board shorts to mourn the loss, I turned sorrow into action.
What is Concept California?
Concept California is a collection of ideas and innovations sourced up and down the coast for and by adventurists who seek to evolve from tests of higher pursuit.
SX2 and Concept California Are Teaming Up
When we asked Sam and Sam what they looked for in gear they said, “Look Good, Feel Good, Play Good.” We knew this partnership was going to be like a buttery set on an open net.
How to Clean A Hat - The Simple Way
Look, we could write a long, detailed post with super fancy methods for cleaning your hat like sticking it in the dishwasher or getting a herd of alley cats to lick it spiffy. But. We. Won't.