Concepts for evolved pursuits
Shop Nowcoastal essentials done better.
[concept]: The Ultra Towel
A multi-function towel that is highly packable, wearable, and has pocket to protect your stuff
[concept]: Evolved Sunglass Retainer
A sunglass strap featuring a small pocket to store microfiber cloth
[concept]: Hermosa Shades Tank
A premium quality tank top with a built in sunglass holder
[concept]: ball brim trucker hat
A hat with a small brim inspired by beach volleyball and quality touches
concepts for you
Paddle Out Ultra Functional Towel - TWL by NEONSUN
$35
NEW! Photo print by Manhattan Beach Photographer Scott McFarlane The "TWL" is more than a towel yet takes up half the space. We used to...
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Party Pineapples - The "All Day!" - Hermosa Hat Co.
$22
Don't write off the pineapple just because it's prickly on the outside and has bad hair. God's gift to Piña Coladas is worth keeping around to get the party...
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Hermosa Tank Top with Sunglass Holder - Concept California
$30
[concept] Keep your sunglasses safe. We've all lost that $150 pair of Ray-bans we just bought. IT. ENDS. NOW. [inspiration] Solid days under the sun that keep going...
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Evolved Sunglass Retainer with Pocket for Microfiber Cloth - Concept California - Dark Grey
$8
Evolved Sunglass Retainer [concept] Common sunglass straps only serve one purpose, but they should do more. We seamlessly integrated a small pocket and customized a...
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The "All Day!" Trucker Hat - Pier Shark - Hermosa Hat Collection
$22
If this Hat Could Talk ... Hey, I'm a shark and I have a sick picture of the Hermosa Pier in my belly. Better the...
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Green Machine Ultra Functional Towel - TWL by NEONSUN
$35
NEW! The "TWL" is more than a towel yet takes up half the space. We used to hate filling our bags and arms with towels...
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"Ball" Brim Trucker Hat - Pink/ Navy Blue
$25
[concept] Big brims = bad views. The ball brim blocks the sun but doesn't get in your view. [inspiration] Losing points because an otherwise epic dig or...
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Blue Tie Dye Ultra Functional Towel - TWL by NEONSUN
$35
NEW! The "TWL" is more than a towel yet takes up half the space. We used to hate filling our bags and arms with towels...
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for the conquerors
Early adopters, trendsetters, and coastal adventurers who push the bounds of their craft and expect the same from their outfitter.
for higher pursuits
More than a collection of evolved products, Concept California is a about the ideas and inspiration found between sea and summit and the testing of higher pursuits.
